Pitti Uomo 94 - Does the vibes of the Pitti Uomo change?

Buongiorno a tutti!

In advance: IT WAS AMAZING!

Last week, Szymon, Rochiester and I were in Florence again. In this beautiful city where the world famous Pitti Uomo takes place twice a year. The ones who follow our blog and/or our instagrams a little longer, know how to review the Pitti Uomo. For the ones who don’t:

The Pitti Uomo is one of the most important, if not the most important trade fair for mensfashion. You can imagine it as kind of a fashion week, but the main action takes place on an exhibition ground. The shows of the brands are admittedly spread in the city center – but the main part is always on the exhibition grounds – the „Fortezza da Basso“. The big fairground (previously a fortress) has several halls and a few outdoor areas. Now you can almost assert, that the Pitti Uomo has two functions during the days of the fair:

On the one hand there is of course the trade. Inside of the halls hundreds of brands present their products which are basically concentrated on classy menswear. From hats over handmade shoes, ties, bags and glasse to suits consisting of modern fabrics and colors a modern man finds everything he desires – or at least the buyers! In these halls business is in the making and the buyers have the possibility to pre-order the collections of the next season.
On the other hand there are the so called „Pitti Peacocks“. Men stroll over the outside areas well dressed in suits, bride colors and outstanding outfits. Beautiful to look at, extremely inspiring – eminently communicative. Everybody in this place with the same passion: FASHION

Since fashion is not a simple topic, all different tastes are satisfied here – from very classy to very extravagant you can find many outfits – event very cool streetstyles.

And especially to the „Pitti Peacocks“ exist the most diverse opinions from the most different people.

Do „Pitti Peacocks“ break the Pitti Uomo?

Does the main event, the trade, lose it’s meaning?

Do the commonly vibes change?

To attend to these questions in detail would be too much input for this article.

But as usual we would like to share our view over the things (actually it’s my view but I`m sure that Szymon agrees mostly).

I would claim, that the Pitti Uomo would definitely lose a part of it’s appeal without the „Pitti Peacocks“. Perceived the media hype of this trade fair increases more and more, which of course can frighten some buyers/sellers, to fix the dates of the Pitti in their calendar, since there is a risk, that this event loses it’s authenticity. But the brands have a huge possibility to spread the name, the products and the message of their brand using influencers during the Pitti Uomo. So many lifestyle magazines send their photographers to shoot the ones, who maybe already wear the next season fashion of the brands exhibiting at this fair. Nevertheless the Pitti Uomo should not evolve to an influencer event – I´m sure that would be interesting and funny too, but the vibes of the Pitti Uomo, these „la dolce vita vibes“ would just get lost – and nobody wants that, right?

For which reason do Szymon and I visit the Pitti Uomo?

Already 6 month before the event I`m really excited to visit it – since it takes place twice a year, I´m excited all year long! When I visited the Pitti Uomo for the very first time, I just went there to be there. I`ve seen a lot of pictures on instagram and put this on my to do list. When I go to the Pitti Uomo now, it’s a mix between fun time and business time. If you would judge us from the outside, you would definitely call us „Pitty Peacocks“, and we would not deny it, even if the term „Pitti Peacocks“ has a slightly negative touch. But our business is being influencers and bloggers and we can exert this business perfectly at this fair. With every edition we make new friendships and get to know people who inspire and motivate us. And usual for every business, contacts are most important for new opportunities. Additional we have the possibility to take care of the already existing business relations, since the contact mostly exists through e-mails. So for us the Pitti Uomo is always personally and businesswise very succesful!

Our Styles

Also for this edition we collaborated with brands which sponsored us with outfits. On the first day Szymon and I wore a made to measure double breasted suit made by Van Laack – also the shirts of all three days are made by Van Laack. If you want to wear dapper shoes in summer, you definitely should wear loafers. Made in Italy was our motto on the first and third day – Scarosso offers a great choice of Loafers. For the second day, Szymon and I each managed a pair of loafers from our good friends and partners LLOYD. For the sun protection Stetson Europe provided us very chic panama hats and the optician Frenz, which is based in Bremen, provided beautiful Tom Ford sunglasses. Our long time partner Pellens & Loick sponsored some accessories.

A detailed description with according links to follow below.

Short bottom line

As already said, this Pitti Uomo edition was an amazing event with great experiences and we are looking forward to seeing the evolution of this trade fair.

Herewith we want to say thank you to all our partners and especially to our photographer Rochiester a.k.a. rawchesta!

#shortshortbottomline

Cheers